The interdisciplinary Master of Science in Travel Technology and Analytics, offered jointly by the College of Engineering and Computer Science (Departments of Computer Science; Industrial Engineering and Management Systems; Civil, Environmental, and Construction Engineering) and the Rosen College of Hospitality Management (Departments of Tourism, Events, and Attractions; Hospitality Services), introduces graduate students to the technical aspects of big data analytics, including predictive analytics, algorithm design and models for SMART-cities, SMART-technologies and travel systems, and service systems quality engineering, in the specific context of global travel and tourism. The value and importance of such a program is demonstrated by travel and tourism and is the number one industry globally with immense economic, social, cultural and environmental impacts. Locally, the program promises to deliver significant value for the industry benefitting from a large number of visitors to the state and especially central Florida.
This powerful industry with $8.3 trillion in economic benefits globally, which functions at the intersection of engineering and management, is being transformed by rapidly increasing technological innovations and advances and is adapting to these changes by creating new employment opportunities to match. The dynamic nature of the industry and technological advances reveal the need for a workforce with advanced skills: fluency in data science and analytics, understanding of complex travel systems, strategic problem solving, big-picture thinking, technical knowledge, and practical skills aligned with technological advances. The changing nature of travel and tourism employment reveals emerging positions in areas of online travel agencies [OTA], global distribution systems [GDS], data analytics, data architecture, predictive analytics, mobile devices, travel apps, geolocation, data visualization, data translation, programming, interface design, virtual reality [VR], augmented reality [AR], hologram technology, travel click technology, business intelligence [BI], social media management, SMART-city design and development, and SMART-technologies and travel systems. The broader travel industry and its subsectors (transportation, lodging, and attractions) are experiencing the disruptive effects of direct and indirect distribution impacted by mobile devices, e-commerce, role of IT in distribution and dynamic pricing, and a highly perishable inventory (e.g., hotel rooms, airline seats) as well as those of artificial intelligence (AI) and machine learning and becoming increasingly more dependent on analytics as a key facet of business strategy.
- Academically-rich, industry-relevant interdisciplinary program
- Flexible course offerings in face-to-face, mixed and online modalities
- Offered at UCF’s main campus and UCF’s Rosen College of Hospitality Management campus
- Exponential industry growth locally, regionally, nationally and globally
- Cutting edge curriculum with a strong STEM foundation
- Research opportunities in both colleges
- Skills found highly desirable by industry leaders ranging from the local to the international level
The program will be 30 credits (18 core/required and 12 electives). There will be no thesis requirement, however, a semester-long applied capstone project (involving industry and approved by the program director) will be required. The program will provide employable technical skills including the development of algorithms, discrete choice models, service systems quality engineering, machine learning, digital marketing, and big data management, and computer systems to extract insight from big data. The foregoing will be appropriately contextualized within the global travel industry and its trajectory toward increasing technological innovations that continue to drive the industry. The curriculum includes six (6) required courses that ensure that students have skills in algorithms and statistical techniques for extracting information in addition to awareness of the global travel and tourism industry including. Although courses can generally be taken in any order, the first two (2) required (co-requisite) courses serve as pre-requisites for all remaining courses in the program.
Total Credit Hours Required: 30 Credit Hours Minimum beyond the Master’s Degree
Electives—12 Credit Hours
Students completing the required courses will take four electives from a set of 16 courses that provide more depth and specialization.
Tourism and Hospitality Courses
Choose two courses from the list below:
Choose two courses from the list below.
Optional Elective Courses
For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.
In addition to the general UCF graduate application requirements, applicants to this program must provide:
A Bachelor’s degree in a STEM-related discipline from an accredited institution. Depending on the degree completed, one or more prerequisite courses may be required, namely: STA 2023 (Statistical methods) and STA 3032 (Probability and Statistics for Engineers) or CAP 4630 (Artificial Intelligence).
- One official transcript (in a sealed envelope) from each college/university attended.
- A goal statement. This is your opportunity to outline in 500 words why you wish to join the program, what you think you will contribute to the program, and how you feel the program will enhance you both personally and professionally in the future.
- Updated résumé.
- Three letters of recommendation.
- The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package.
- Applicants applying to this program whose completed Bachelor’s degree is from a college/university outside the U.S. must provide a course-by-course credential evaluation with GPA calculation. Credential evaluations are only accepted from World Education Services (WES) or Josef Silny & Associates, Inc.
- A computer-based TOEFL score of 220 or 80 on the internet-based TOEFL is required if an applicant is from a country where English is not the official language, or if an applicant’s degree is not from an accredited U.S. institution, or if an applicant did not earn a degree in a country where English is the official language or a university where English is the official language of instruction. Although we prefer the TOEFL, we will accept IELTS scores of 6.5.
|Travel Technology and Analytics MS
|*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.
Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.
Fellowships are awarded to highly qualified students based on academic merit. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what students should do to be considered for a fellowship.