2019-2020 Undergraduate Catalog 
    
    Jan 17, 2021  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4300 - Advertising Media Planning


Credit Hours: 3
Class Hours: 3
Lab and Field Work Hours: 0
Contact Hours: 3
Prerequisite(s): ADV 3008  and Ad-PR major. Corequisite(s): None. Prerequisite(s) or Corequisite(s): None.

Media planning and buying, including basic media terms, calculations, and resources. Fall, Spring

COS-COMM



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