2020-2021 Graduate Catalog 
    Apr 19, 2021  
2020-2021 Graduate Catalog

Sport Business Management MSBM

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College: Business Administration Degree: MSBM
Department: DeVos Sport Business Management Option: Nonthesis
Program Websites: http://business.ucf.edu/devos/
Graduate Program Handbook

Program Description

This program is the only sport business management program emphasizing diversity, moral, ethical, and social issues in sports, as well as focusing on sports leadership while giving the students a rigorous business education. The DeVos Sport Business Management Program is ranked as one of the top five programs in America by the Wall Street Journal, New York Times, and ESPN the Magazine. In 2015, the Program was named the number two program in the world by SportsBusiness International.Students are required to perform 21 hours of service per semester for a Central Florida organization that works with underserved youth. Students will also spend a minimum of two weeks helping to rebuild homes in post-Katrina New Orleans. A major emphasis of the DeVos Program is to have our students leave understanding the power of sport to build communities in addition to learning strong business skills for a successful career in sports management.

Students in the DeVos Sport Business Management master’s program gain hands-on experience in the business of sports management, work in teams with fellow students on sports business projects from conception through implementation and develop a network in the sports industry.

Graduates of the program will understand the relationship between sport and social issues, the business of sport both nationally and internationally, and how the legal system impacts sports business. They will understand and embrace the strengths and complexities of a diverse workforce and the importance of multicultural marketing as an actual component of overall business strategy and will be prepared to lead organizations to be corporate good citizens in the community. Graduates will also be able to develop and implement integrated business and marketing plans, optimize the use of the technology, and design and carry out research necessary to make successful management and business decisions. 

Job opportunities for graduates in sport management include areas such as intercollegiate and professional sport, event and facilities management, corporate and international sport, and marketing. The DeVos Sport Business Management Program develops professionals who have critical sports business management knowledge and skills, a commitment to using sport to improve life in society, well-developed leadership abilities, and uncompromising ethical standards. Students in the Sport Business Management program have the opportunity to be admitted to the MBA program and receive an MBA as an additional degree. Please note that a student admitted to the MSBM program with provisional admission to the MBA program will take 13.5 hours of coursework in the first semester, 12 of which are coursework hours that count toward both the MSBM and MBA degrees. The student must earn a grade of B (3.0) or higher in all MBA courses taken, otherwise, the student’s provisional admission to the MBA program will be revoked.


The DeVos Sport Business Management MSBM program requires a minimum of 45 credit hours beyond the bachelor’s degree. The program includes 18 credit hours of professional core courses, 24 credit hours of sport business management core courses, and 3 credit hours of an internship. This is a nonthesis program in which the internship serves as a capstone experience.

Total Credit Hours Required: 45 Credit Hours Minimum beyond the Bachelor’s Degree

The two-year full-time curriculum includes the College of Business Administration’s foundation core; selected required courses from the college’s professional core for solid business skills and knowledge; and required sport business management courses that will create a unique knowledge base for our students.

Required Courses: 45 Credit Hours

Professional Core: 18 Credit Hours

The professional core consists of 18 credit hours of advanced course work.

Sport Business Management Core: 24 Credit Hours

The sport business management core consists of 24 credit hours of course work in the related areas of sport.

Internship: 3 Credit Hours

An internship equivalent to three credit hours with a designated sport organization is required. It would normally be a full-time, 15-week internship taken after the completion of all academic courses. The internship is an independent learning activity that takes place in authentic settings (settings are professional sports, collegiate sports, etc.) in which students must apply, reflect upon, and refine knowledge and skills acquired in the program.

Additional Program Requirements

Any student enrolled in a College of Business Administration master’s degree program who earns more than two final course grades below a B- will be dismissed from the program and retention plans will not be supported by the College of Business Administration.

MBA Option: 51 Total Credit Hours Required

If accepted into the MBA program, students must complete MAN 6721 - Applied Strategy and Business Policy 3  (3 credit hours) (grade of B- or better is required for MAN 6721) and MAR 6816 - Strategic Marketing Management  (3 credit hours). Please note that a student admitted to the MSBM program with provisional admission to the MBA program will take 13 credit hours of coursework in the first semester, 12 of which are courses that count toward both the MSBM and MBA degrees. The student must earn a grade of B (3.0) or higher in all MBA courses taken, otherwise, the student’s provisional admission to the MBA program will be revoked.

Independent Learning

All students are required to participate in an internship in professional sport settings in which students must apply, reflect upon, and refine knowledge and skills acquired throughout the curriculum.

Application Requirements

For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions  section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.

In addition to the general UCF graduate application requirements , applicants to this program must provide:

  • One official transcript (in a sealed envelope) from each college/university attended.
  • Official, competitive GMAT or GRE score taken within the last five years.
  • Three professional letters of recommendation.
  • Essay (for details, see https://business.ucf.edu/degree/masters-sports-business-management-msbm/)
  • Résumé.
  • Video Essay
  • All finalists will be required to have an in-person interview; the only exception shall be for prospective international students who will be permitted to have a Skype interview.
  • A computer-based score of 233 (or 91 internet-based score) on the Test of English as a Foreign language (TOEFL) if an applicant is from a country where English is not the official language, or if an applicant’s degree is not from an accredited U.S. institution, or if an applicant did not earn a degree in a country where English is the only official language or a university where English is the only official language of instruction. Although we prefer the TOEFL, we will accept IELTS scores of 7.0.
  • Applicants applying to this program who have attended a college/university outside the United States must provide a course-by-course credential evaluation with GPA calculation. Credential evaluations are accepted from World Education Services (WES) or Josef Silny and Associates, Inc. only.

We admit students based on their total package of academic success, professional and community service experience, commitment to teamwork, and other factors that show the admissions committee if the applicant is a good fit for the DeVos program.

Application Deadlines

Sport Business Management MSBM *Fall Priority Fall Spring Summer
Domestic Applicants   Feb 1    
International Applicants   Jan 15    
*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date. FALL DOMESTIC DEADLINE EXTENDED TO MAR 1


Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information  section of the Graduate Catalog is another key resource.


Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.

Contact Info

Graduate Program

Richard Lapchick PhD
Telephone: 407-823-4887
Business Administration II 205D

Jennifer Raraigh-Hopper
Assistant Director
Telephone: 407-823-4887
BA2 302X

Graduate Admissions

Mike Burke
Telephone: 407-823-2766
Millican Hall 230
Online Application
Graduate Admissions

Mailing Address

UCF College of Graduate Studies
Millican Hall 230
PO Box 160112
Orlando, FL 32816-0112

Institution Codes

GRE: 5233
TOEFL: 5233
ETS PPI: 5233

Graduate Fellowships

Grad Fellowships
Telephone: 407-823-0127

Graduate Financial Aid

UCF Student Financial Assistance
Millican Hall 120
Telephone: 407-823-2827
Appointment Line: 407-823-5285
Fax: 407-823-5241

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