The Graduate Certificate in Hospitality and Tourism Technologies provides knowledge and information that facilitates the effective use of existing and emerging technologies in the marketing and management of hospitality and tourism products, services, experiences and electronic channels of distribution.
The certificate covers the development, use, and future of hospitality and tourism technologies, the critical role played by social media as a strategy for differentiation, business
development and new product/ experience development, and the major perspectives and concepts associated with digital marketing and big data management.
Students learn to synthesize theory and application at the graduate level in order to produce the knowledge base necessary to fully utilize available technological and social media techniques and strategies in the hospitality and tourism industries. Students successfully completing this certificate are likely to be employed in any area of hospitality and tourism that incorporates online booking and reservation systems, e-intermediaries, online travel agencies, digital marketing agencies, social media
organizations, destination marketing, hospitality marketing etc.
Please note: This program may be completed online, although not all elective options or program prerequisites may be offered online. Newly admitted students choosing to complete this program exclusively via UCF online classes may enroll with a reduction in campus-based fees. See http://ucf.edu/online for more information.
International students (F or J visa) are required to enroll in a full-time course load of 9 credit hours during the fall and spring semesters. Only 3 of the 9 credit hours may be taken in a completely online format. For a detailed listing of enrollment requirements for international students, please visit http://global.ucf.edu/. If you have questions, please consult UCF Global at 407-823-2337.
UCF is not authorized to provide online courses or instruction to students in some states. Refer to State Restrictions for current information.
The Graduate Certificate in Hospitality and Tourism Technologies is comprised of three required three-credit courses, nine credits in total.
Total Credit Hours Required: 9 Credit Hours Minimum Beyond the Bachelor’s Degree
Admission is open to those with a bachelor’s degree from a regionally accredited institution. An application to the graduate certificate program and official transcripts must be submitted. Applicants must apply online. All requested materials must be submitted by the established deadline.
Materials received after the established deadline may not be considered. Admission to this certificate is competitive; applicants meeting the minimum application requirements are not guaranteed admission to the program.
In addition to to the above application requirements, all applicants to this certificate program will be required to submit:
- One official transcript (in a sealed envelope) from each college/university attended.
- Goal statement (this is your opportunity to outline in 500 words why you wish to join the program, what you think you will contribute to the program, and how you feel the program will enhance you both personally and professionally)
- The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package.
- Applicants applying to this program who have attended a college/university outside the United States must provide a course-by-course credential evaluation with GPA calculation. Credential evaluations are accepted from World Education Services (WES) or Josef Silny and Associates, Inc. only.
These documents must be attached to the application. The goal statement should address the applicant’s interest in pursuing the certificate program and fully discuss any experience that he or she has had in the field. A minimum of 2 years of full-time post-undergraduate work experience is required for admission.
David Kwun PhD
MS Program Director
Kathy Henry MPA
Assistant Director, Graduate Programs
Millican Hall 230
UCF College of Graduate Studies
Millican Hall 230
PO Box 160112
Orlando, FL 32816-0112
ETS PPI: 5233