2018-2019 Undergraduate Catalog 
    Apr 21, 2021  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (B.S.B.A.)

College of Business Administration
Department of Marketing,
Business Administration II, Room: 307S


Phone: 407-823-2108

Students interested in majoring in marketing have two options: the marketing management track or the professional selling track. The marketing management track provides students with the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research, or promotion. The professional selling track prepares students for positions in B-B selling, with the potential to advance into either sales management or marketing management. Not eligible for a double degree with another College of Business Administration major.

Admission Requirements

  • Completion of the UCF General Education program and Gordon Rule, or an AA degree from a Florida College System or State University System institution, and completion of each Common Program Prerequisite course with a “C” (2.0) or better.
  • Completion of the following courses at UCF or at an AACSB accredited institution: QMB 3200 , MAR 3023 , FIN 3403 , MAN 3025 , and ACG 3173 , with a GPA of at least 3.0, a grade of at least “B” (3.0) in MAR 3023 , and no grade below a “C” (2.0). One course may be repeated one time in the next term of enrollment to meet these requirements.
  • See Common Program Prerequisites  
  • A student’s academic catalog year guarantees their graduation requirements, but not their admission requirements. All pre-majors are held to the current admission standards. This applies to both native and transfer students.

Degree Requirements

  • Students who change degree programs and select this major must adopt the most current catalog.
  • Students wanting to major in Marketing must apply for admission to the major.
  • Any student receiving a business degree must complete a minimum of 30 of the 60 upper level business credit hours for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors.
  • For students seeking a double major within the College of Business, a maximum of 6 hours of Required Courses for the Major or Restricted Electives may count towards another business major.
  • A maximum of 6 hours of Core Requirements or Restricted Electives may count towards another degree program or minor.
  • Students in the Marketing major must maintain a 2.75 or higher cumulative Grade Point Average in all 3000 level or higher Marketing courses and a 2.0 or higher cumulative GPA in all College of Business courses taken at UCF. Failure to maintain the required GPAs will result in the student being placed on Lack of Progress in the major and/or College. If a student on Lack of Progress fails to achieve the minimum required GPA in the subsequent term, the student will be dropped as a Marketing major and/or College of Business student. A student who is dropped may seek re-admittance into the College or major by submitting a letter indicating the reasons for academic difficulties and positive plans for achieving the required GPA. Readmission is not automatic or guaranteed and as an exception to College policy is rarely granted.
  • Students must earn a “B” or higher in MAR 3023 . In addition, only grades of “C” (2.0) or higher transfer into the program and students must earn a minimum of “C” (2.0) or higher in all business courses. This includes all courses under requirements Common Program Prerequisites (CPP), Core Requirements: Basic Level, Core Requirements: Advanced Level, Restricted Electives, and Capstone Requirements below.

General Education Program (GEP) (36 Credit Hours)

Communication Foundations (9 Credit Hours)

Cultural and Historical Foundations (9 Credit Hours)

Mathematical Foundations (6 Credit Hours)

Social Foundations (6 Credit Hours)

Select One: (3 Credit Hours)

Select One: (3 Credit Hours)

Science Foundations (6 Credit Hours)

Common Program Prerequisites (CPP) (18 Credit Hours)

Must be completed with a “C” (2.0) or better

Select one of the following sequences of courses:

Students who have not completed both MAC 2233  and STA 2023  with a “C” (2.0) or better must take QMB 3003 - Quantitative Business Tools I

Core Requirements: Basic Level

  • None

Core Requirements: Advanced Level (57 Credit Hours)

Primary Core (15 Credit Hours)

Required Courses for Major

Marketing Management Track: Required (24 Credit Hours)

Marketing Management Track: Electives (3 Credit Hours)

Select One: (3 Credit Hours)

Professional Selling Track: Required (27 Credit Hours)

Admission by department approval: Applicants restricted to declared marketing majors or other business majors who meet all GPA requirements for admission to the marketing major. Requires submission of application by May 1. Department faculty committee will select professional selling track participants based on academic achievement, work experience, outside activities and leadership positions, and responses to questions on the application form and in interviews. Must have earned a grade of “B-” (2.75) or higher in the following course to apply:

Restricted Electives

  • None

Capstone Requirements (3 Credit Hours)

Admitted to a Business major, senior standing, and completion of MAN 3025 , MAR 3023 , FIN 3403 , QMB 3200 , and ACG 3173  or ACG 3131  are required to register for MAN 4720 .


  • Variable

Foreign Language Requirements


  • Two years of one foreign language in high school, or one year of one foreign language in college (or equivalent proficiency exam) prior to graduation.


  • None

Additional Requirements

  • None

Required Minors

  • None

Departmental Exit Requirements

  • A minimum major GPA of 2.75 and a minimum College of Business GPA of 2.0.

University Minimum Exit Requirements

  • A 2.0 UCF GPA
  • 60 semester hours earned after CLEP awarded
  • 48 semester hours of upper division credit completed
  • 30 of the last 39 hours of course work must be completed in residency at UCF.
  • A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted.
  • Complete the General Education Program, the Gordon Rule, and nine hours of Summer credit.

Total Undergraduate Credit Hours Required: 120

Honors In Major

  • Eligibility: Requirements for admission to the Honors in the Major program are: completion of at least 60 credit hours, completion of at least 12 upper division hours, at least a 3.5 GPA in the major, at least a 3.2 upper-division GPA, and at least two semesters remaining prior to graduation.
  • Admission: Application for admission to the Honors in the Major program must be approved by both the Chair of the Marketing Department and Associate Dean of the Honors College plus the payment of $25.00 one-time membership dues.
  • Requirements: Students accepted into the Honors in the Major program must complete two honors courses (total of 6 credit hours) as follows:

Honors In Major Credit Requirements

Required Honors Reading Course

  • MAR 4903H - Honors Directed Reading I Credit Hours: 3

Required Honors Thesis

  • MAR 4970H - Undergraduate Honors Thesis Credit Hours: 3

Additional Information

Related Programs

  • None


  • None

Related Minors

Advising Notes

  • Florida College System students are advised to complete the Associate of Arts degree, to include the general education requirements, the common program prerequisites for the SUS system, and college algebra.
  • Orientation and advising are two of the most valuable tools that a student can make use of when transferring to UCF. Be sure that you take advantage of both.

Transfer Notes

  • Lower division courses do not substitute for upper division courses.
  • Courses transferred must be formally evaluated for equivalency credit. The student must provide a course syllabus and any other supporting information with his/her petition for this evaluation.
  • Common Program Prerequisites for the State University System for College of Business Administration programs include Financial Accounting, Managerial Accounting, Macroeconomics, Microeconomics, Calculus, Statistics, and a relevant computer class. At UCF Business, students who have completed the calculus and statistics class will be waived from Quantitative Business Tools I. Students who have completed either the calculus or the statistics, but not both, can take Quantitative Business Tools I.
  • Subject to the general grade and residence requirements, credit will be granted for transferred course work equivalent to that required in the UCF Business program. Only grades of “C” (2.0) or higher transfer into the program and students must have a “C” (2.0) or better in each common program prerequisites class, and all prerequisites to marketing courses.
  • Any student receiving a business degree must complete a minimum of 30 of the 60 upper level business credit hours for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors.

Acceptable Substitutes for Transfer Courses

  • None

Program Academic Learning Compacts

Equipment Fees

  • Part-Time Student: $15 per term
  • Full-Time Student: $30 per term

Plan of Study

  • General electives as required to earn 120 credit hours.

Freshman Year - Fall (15 Credit Hours)

Freshman Year - Spring (15 Credit Hours)

Sophomore Year - Fall (15 Credit Hours)

Sophomore Year - Spring (15 Credit Hours)

Sophomore Year - Summer (2 Credit Hours)

Junior Year - Fall (16 Credit Hours)

Marketing: Marketing Management Track

Senior Year - Spring (13 Credit Hours)

Marketing: Professional Selling Track